List the conversions you want performed on your site.Maybe there are new ones since you last did this exercise.Let it guide your site design and content offerings.
Read all about creating your goals in analytics here.
If you find the process of organization cathartic, you’re about to get your zen on.
You’ll start with a crawl of your webpages and end with a clear view of the content to update, optimize or even cut.
For the last website crawl I needed, I turned to my team techie who wrote some custom code that spidered a site and dropped into a spreadsheet the following: Then I add columns to sort through what has outdated content and pages that are 404s are other errors.
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There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance.
Read through from start to finish or skip to a section with the links below: You have probably already defined and set up your goals in Google Analytics at some point but it’s worth doing again — from scratch.
BCI brought together our managers and stakeholders to define every conversion and micro-conversion we want tracked on the site.
Be mindful of these four things and you’ll be on the right track for developing high ranking, highly engaging and useful content for users and search engines.