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Dating Direct was launched in 1999 and has become one of the largest dating sites in Great Britain with more than 5 million registered members.
Dating Direct matches singles looking for dates and relationships, providing members with the tools needed to chat and meet (particularly via Meetic Messenger and visio chat).
Founded in 1999 by the current owners Darren Richards and Andrew Pike, Birmingham-based Dating has experienced rapid growth and now has over 4.5 million members, with nearly 3.5 million of them in the UK.
In 2004 the company was ranked number 35 in the Sunday Times/Microsoft Tech Track 100 fastest growing technology companies.
The acquisition of Dating will provide Meetic with an entry to the UK market and will strengthen its dominant position in the European market.
“This is an exciting time in the online dating market, and we are pleased that Dating is about to join forces with Europe’s leading online dating business.Trouble is, many signs that we read as “go away” actually mean “come hither”. The UK’s leading online dating agency Dating and its sister company Chemistry are to be sold to the European sector leader Meetic in a deal worth £27.3 million.Also the facility to cancel membership renewal by logging into 'my account' in theory does exist but in reality is impossible to do.DD make it impossible to cancel unless you actually ring them; very frustrating.Since then, it has continued to grow with estimated revenue for 2006 reaching £11 million this year.