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was established in 1995 and has led to more dates, relationships, and marriages than any other dating site.
(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
The faster they attracted users, the more useful the sites would be, Brooks says.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it. is the largest online dating site for mature singles in the United Sates and claim to have nearly 1 million mature singles joining each year.They cater for single daters who are over 50 and looking for friendship, pen pals, romance or marriage.Indeed, for online purveyors of love, business is booming.While people used to meet mostly through friends, says Reuben J.is a well known matchmaking site which appeals to single people who are primarily looking for long term relationships, and marriage.