Helen Fisher, an anthropology professor at Rutgers University and the chief scientist for Match.com, is researching how traits linked with the activities of testosterone, dopamine, estrogen, and serotonin influence attraction—with the goal of facilitating matches between people with similar or complementary brain chemistry.
Fortunately for Match.com, Ficher’s research will be applicable across the globe.
He then took me to dinner, where we kissed in the terrasse as the waiter literally sang to us.” That might be true. 1 dating agency and the owner of Cupid.com, burned a lot of money when it tried to expand its Be Naughty website with in France and in Germany.
But French spontaneity is bad news for proprietors of online dating, especially American and British online-dating companies that have struggled to appeal to international consumers. sold its entire European business to the French site
Men have used similar scams to trick online daters out of their money.
One man had his online girlfriend cash money orders for him.
[Editor’s note: and These companies were sometimes felled by practical idiosyncrasies.
For example, Henning Wiechers, from Leading Dating Sites, said many American online dating companies initially offered credit cards as the sole payment method in Europe, not knowing that only 25 percent of Germans own them.
David Evans explained that Step Out originally launched in New York—until it noticed that traffic from India kept rising. Indians are accustomed to arranged marriages, and Step Out focused on “friendship,” a term young Indians are comfortable with.
The online-dating industry is continuing to expand its borders, and the science of online matchmaking is advancing in tandem.
“When looking at love across different cultures, our basic biology doesn’t change,” Fisher said. Dating behavior may differ internationally, but we are all chemically identical in love.