Bohrman contacted Imus, and over the course of several visits and business conversations a deal was struck so that the radio program would be simulcast on MSNBC.
Cameras were installed in the WFAN radio studio, and remotely controlled from MSNBC headquarters in New Jersey.
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During the 1990s, Imus in the Morning became increasingly important as a useful, non-traditional platform for politicians to express their views and gain exposure. In 1996 as MSNBC was being launched, the original plan for weekday morning programming was to rerun the previous night's prime-time shows.
However, NBC Executive Producer of Special Events and Breaking News David Bohrman suggested to NBC president Andy Lack that putting the newsmaking Imus program on the new cable channel was the right thing to do.
Following a successful run as an on-air personality in Cleveland, Don Imus was hired by WNBC to host Imus in the Morning in late 1971.
Imus is credited with introducing New York, and the larger Top 40 radio community, to the shock jock style of hosting.
One of the unique features of the first few years of the program was that the television version's commercials and the radio commercials happened at different times, which allowed TV viewers a voyeuristic view of Imus and his team getting ready for the next segments.
The program was a huge success on cable news for quite a while.Imus in the Morning program returned to the morning drive on New York radio station WABC on December 3, 2007.WABC is the flagship station of ABC Radio Networks (which itself was eventually subsumed into Westwood One in 2012), which syndicates the show nationally.From 2007 to August 2009, the show was simulcast on television nationwide on RFD-TV and rebroadcast each evening on RFD HD in high-definition.After Imus and RFD reached a mutual agreement to prematurely terminate the five-year deal, Fox Business Network began simulcasting the program on October 5, 2009, an arrangement which ended on May 29, 2015.On September 3, 1979, Imus started off his first program back on WNBC with his old character/voice/bit, "The Reverend Billy Sol Hargis".